About Us

behind the scenes at Firefly

We Are Firefly

At Firefly Loyalty, we are a team of seasoned marketers, designers, and strategists who live and breathe digital innovation. Our leadership brings over 25 years of expertise in marketing and design, while our dynamic team members contribute 5-10 years of experience in marketing execution, project management, and technology-driven engagement.

We are passionate about AI, mobile, and digital solutions that don’t just look good—they drive results. We thrive on building loyalty programs that move the needle, helping brands strengthen customer relationships and sell more. We only take on work we love because that passion translates directly into exceptional outcomes.

Loyalty Innovators

Having built loyalty programs from the ground up—both custom-coded and platform-based—we saw gaps in existing solutions. That’s why we created Firefly Loyalty: a streamlined, efficient, and scalable platform designed specifically for CPG brands. We make it effortless to build real customer loyalty by combining rewards, product engagement, and marketing automation, all with the goal of increasing revenue.

With Firefly, loyalty isn’t just a program—it’s a revenue engine.

We stop at nothing

Mediocrity isn’t in our vocabulary. Whether it’s building a seamless digital experience or fine-tuning engagement strategies, we push boundaries to ensure our clients succeed. We embrace challenges, adapt to change, and never settle for “good enough.” If there’s a better way, we’ll find it. If there’s a bigger opportunity, we’ll seize it.

In Constant Search of Excellence

We don’t believe in one-size-fits-all solutions. Every loyalty program we build is carefully crafted to enhance customer engagement and boost revenue. With decades of experience across digital, AI, and mobile, we’re always evolving—because excellence isn’t a destination, it’s a journey.

We Keep It Simple

Loyalty should be effortless. That’s why we designed Firefly Loyalty to be as intuitive as it is powerful. No complex systems, no unnecessary steps—just a streamlined, scalable way for CPG brands to build real customer connections with minimal effort. Simplicity fuels efficiency, and efficiency drives results.

We Build to Win

We’re not here to follow trends—we’re here to set them. Every feature we develop, every campaign we launch, and every solution we implement is designed to give our clients a competitive edge. We believe loyalty should be more than just a program—it should be a profit-driving engine. And that’s exactly what we deliver.

Your Dream. Our Mission.

Fueled by Passion, Driven by Results

At Firefly Loyalty, we don’t just build loyalty programs—we ignite lasting connections between brands and customers. With decades of marketing expertise and a relentless drive for innovation, we’ve crafted a platform that simplifies loyalty while maximizing impact. We believe that when passion meets strategy, big things happen. And we only do work we love, because passion is the foundation of exceptional results.

meet our amazing team

The Faces Behind our Success

We Couldn’t Do It Without Them

Timothy Powell

Creative Director

Jennie Ryan

Art Director

Susan Poore

Digital Consultant

Lisa R. Boone

PPC Ninja

Rod Mikey

SEO Specialist

Edward Smith

Strategy Dreamer

Jennie Stone

Social Media

Nichole Reed

Senior Designer

Kiara Foster

Head of Content

Meet Our Clients

we work for them

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